Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
A CRM software brings complete information with your business exists alongside a list of deals, emails, website activity, appointments, and much more.
Add to this the fact that you can get real-time notifications when your customers perform a significant activity—like when they visit your pricing page or click on a link in your email. We’re talking about a goldmine of information available in one system, under one roof.
At its core, the Customer Relationship Management system helps you build lasting relationships with your customers.
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